We love our customers creative style March 26 2015

"As artists living in one of the most expensive country in the world, competing with mass production from low pay countries, how on earth are we going to pull this off”: my wife asked me when we where starting out and building up Hraun art and design. "We can not compete with mass produced products and their prices."

"Is that what you want?" - I asked. "Do you want to compete on price or do you want to compete on uniqueness and quality?  Who do you see as your client?"


"You know that this would fit a stylish young independet woman that dares to be different, like some of  my friends”: , she said. "I design it for me and our daughter and here friends and those that are not afraid of creating their own style. I probably create it for the Icelandic business women and art lover, but do we find the likes of them here? We are in Norway you know, what do we really know about the stiles here”: , she said and smiled at me. 


"There are people with money and style in Bergen just like in most any place other in the world”:- I said trying to be more optimistic. "There are people out there that want things  that are special, some thing no one else has or can get their hands on. We just have to reach out to them. Find them and let them know about our products. It is not easy and its going to take time but I think we can make it. It is worth the try and will be fun."

Playing optimist pessimist is some thing that we have done since we started dating. I get a crazy idea and she hacks it down until there stands nothing left and if I can not rebuild it and sell it to her the idea drops dead. The same goes for her when she gets even crazier ideas, then its my turn to twist them and turn and for her to sell me the idea and convince me. This has usually led to some of the craziest adventures we have taken like biking in the highlands of Iceland or back packing in Copper Canyon Mexico or sell every thing we own and live in a camper, driving the americas for two year. And this is the experience we draw from in our art and design. 

It turns out that we where both right and wrong. We opened up a retail in Bergen and with in the first hour a young man from Moldavia had bought a necklace and a bracelet for his loved one. He wanted to give here some thing extra special and had been roaming around in Bergen trying to find it and just stumbled up on us. And so it was through out the summer our clients where just the ones we wanted. Educated sophisticated, culture and art loving people with nose for design and unique pieces of jewelry and leather design.

The tourist season ended and things turned. This month I have been going through the books to do the annual taxes and looking at our clients and those that I remember we had the from all over the world. Moldavia, Hungary, France, Australia, New Zealand, Japan Germany, Iceland, Denmark and USA but strangely enough the fewest of them where from Norway and if they where they where tourists in Bergen.

We knew that we had to change course immediately and started working on the website. Some thing we just did not have the time to think about when opening the retail shop.

Since opening retail and closing again we have heard about people spotting others with our products in trendy bars and it tickles our vanity. We have had people contacting us through the web to ask us for custom made unique items and we keep on creating new design all the time. We have had people come for the third and forth time buying for them selfs or to give as gift and we love it. We have the clients that we want and they are coming through the web from all over the world. 

Our customers are not necessarily rich, but they have money and they appreciate things made by hand that are unique and personal and gives them their own style. This still has not made us rich or famous but it has given us joy. Creating for some one that really knows what he is getting in terms of craftsmanship gives us extra boost. This is why we still have had no complaint and no customer request or question that we have not been able to deal with. If we get famous for that then bring on the joy. We are already rich of experience and good relations with our customers. 

Dare to be different and enjoy life. That is really being rich. 



Funky friday discount again - braclets, leather and fish leather items with 10% discount February 27 2015


Yet another funky friday is here and we are ready for the jive with 10% discount on bracelets, leather and fish leather. Find your super deal to day and use discount code funky friday inn check out. Go get some glittering joy. 

What we like about The Press and its article 15 ways to be a eco fashionista February 18 2015

Braided Leather bracelet with lava beads,crystal, stones, glass beads and fishleathermade by Tales of travelBraided Leather bracelet with lava beads,crystal, stones, glass beads and fishleathermade by Tales of travel

In a resent article in The Press about 15 ways to be a eco fashionista the article pinpoints some of our favorite points about our design.Here is why we like this article so much

Sustainable thinking and eco fashion is on the rise and gone are the times of people buying with out thinking. With the large variety of products you can now find through the help of the many online stores, thoughtful shopping experience can make you fell much better than before. It is easy to do research on the products. The companies behind them and how the production affects the environment.

In the article about how to be a eco fashionista there are few basic things that touch us here in Hraun design.

1. Invest wisely
..It’s tempting to buy cheaper clothing to keep on-trend, but it is also important to invest wisely in good quality fabrics....

This is nothing new to us. We who are behind Hraun have based our shopping on this for a long time now. We look at shopping experience just like investing. This is why we like to buy nice clothes with high quality. We ma ypay a bit more in the start, but fewer nicer clothes just make us feel better than many cheap ones.  from this

2. Look for fairtrade if you can.
 …Try and buy fairtrade fashion where you can – it is quite easy to find great fairtrade fashion and accessories especially online…

We love this one. We buy from locals as much as we can and when we can not we buy from small time vendors in different countries. More often than not we buy material for our jewelry from women running a sideline business from home but sometimes we also buy from big business , but after we haver researched that we can trust their business methods as much as possible. 

3.  Go vintage.
…Unique luxury vintage accessories often retain a high value – so they make great investment pieces (with good resale value), provided the garment is in good condition….

Most all of our jewelry is vintage. The process in the making of the jewelry is such that each and every piece is uniquely handmade by the artist him self. There may be similarity but no two pieces are exactly the same

4. Think sustainable.
........Do some research about eco-friendly materials and brands that specialise in sustainable clothing........

We welcome it if you do research the material that we use and we would gladly hear from you about it. We try our best and if there are any suspicions regarding our things being any thing but what we say we deal with it right away. It is easy because we do not have big production line. 

5. Check the labels. 

With us you do not even have to check the label. Every thing is made by us and if it is not we will tell you who helped us make it. So go chek the label that is a good thing. 

6.  Research your leather.
...........Leather can be deemed as very un ecological due to tanning processes as well as how and where the cows are kept, but some brands use recycled leather while a few use vegetable tanned leather, which use less chemicals........

We do welcome you to research our leather. We use scandinavian leather. Mostly from Tärnsjö Garveri in Sweden but also from Norway, Danmark and Iceland. Thus we know that the leather and every thing about it is some thing we can be proud of. There is a reason why the best  "italian leather” is actually from Scandinavia. 

.....Some bags and purses are also made from food industry off-cuts such as eel and fish skin......

Not only are all our fish skin products from industrial off-cut from Icelandic fishing plants, but Iceland has one of the worlds best and oldest regulation when it comes to fishing and sustainability. Further more the hides we use are also offcuts-from food industry.

7. Use accessories to brighten your look

We can not agree more. This is a simple statement made a bit stronger with our own adding. Dare to be different.


Happy sustainable shopping.